SplitEV—an EV charging network for drivers and hosts
CLIENT
SplitEV
TIMELINE
2024-Present
PLAN
Embedded UX Team Bundle
Pre-seed, Seed
Energy
TechStars alum
BACKGROUND
BACKGROUND
SplitEV is a tech startup that provides a reliable, accessible, and comprehensive EV charging network for drivers and hosts of private charging stations.
At the time of collaboration, SplitEV was a Series A startup and alum of the TechStars accelerator program that was preparing for go-live launch the next quarter. However, they lacked a full-time US-based designer and required greater design support to finish the mobile design of the MVP, web app, and website. As a result, B’More Designful joined SplitEV as a design partner. The founder wanted to stay bootstrapped and prioritize long-term alignment, so we structured a partnership that included equity. Since December 2024, B’More Designful has been working with SplitEV and has delivered designs for a website, web app, and mobile app.
SOLUTION
SOLUTION
As a startup that was preparing for launch, SplitEV required high-ticket design demands and opted for the Embedded UX Team bundle. With a dedicated team of two design partners, B’More Designful works closely with SplitEV’s developers on the mobile app, web app, and website.
We collaborate directly with the founder and CTO to refine strategy and vision, ensuring that the product meets both business goals and user needs. We also integrate into their project management tool and maintain continuous communication with daily design critiques on Figma, allowing for real-time feedback and adjustments.
IMPACT
By partnering with B’More Designful, SplitEV gained the design expertise necessary to ensure the success of their go-live launch. Our dedicated team worked closely with SplitEV’s developers and leadership, consistently aligning on strategy and vision, which allowed for rapid iterations and the refinement of key product components. The design support for the mobile app, web app, and website was a;sp tailored to SplitEV’s evolving needs, enabling SplitEV to launch a polished MVP with a cohesive, user-friendly experience across all platforms.
WHY THIS PACKAGE WORKS
The Embedded UX Team bundle was the perfect fit for SplitEV at a pivotal moment in their seed-stage journey. With high design demands and a tight launch timeline, we embedded directly into their team—aligning closely with developers and leadership to accelerate product readiness. Through daily critiques, real-time feedback, and integration into their project management system, we designed an MVP that not only positioned SplitEV for a successful launch but also played a key role in securing investor confidence during their seed round.
ABOUT THE FOUNDER
Founder of SplitEV
Abi Odugbesan is a multidisciplinary entrepreneur and strategist with a background spanning EV charging, healthcare, and digital media. As the founder of SplitEV, Abi is focused on transforming the electric vehicle charging experience and driving sustainable infrastructure. He also leads Ilera, a healthtech initiative improving access to care across Africa and the MENA regions. With prior roles in global strategy, implementation, and media at companies like Immedis, Food Network, and Johnson & Johnson, Abi brings a uniquely well-rounded perspective to every venture he builds.
SplitEV—an EV charging network for drivers and hosts
CLIENT
SplitEV
TIMELINE
2024-Present
PLAN
Embedded UX Team Bundle
Pre-seed, Seed
Energy
TechStars alum
BACKGROUND
SplitEV is a tech startup that provides a reliable, accessible, and comprehensive EV charging network for drivers and hosts of private charging stations.
At the time of collaboration, SplitEV was a Series A startup and alum of the TechStars accelerator program that was preparing for go-live launch the next quarter. However, they lacked a full-time US-based designer and required greater design support to finish the mobile design of the MVP, web app, and website. As a result, B’More Designful joined SplitEV as a design partner. The founder wanted to stay bootstrapped and prioritize long-term alignment, so we structured a partnership that included equity. Since December 2024, B’More Designful has been working with SplitEV and has delivered designs for a website, web app, and mobile app.
SOLUTION
As a startup that was preparing for launch, SplitEV required high-ticket design demands and opted for the Embedded UX Team bundle. With a dedicated team of two design partners, B’More Designful works closely with SplitEV’s developers on the mobile app, web app, and website.
We collaborate directly with the founder and CTO to refine strategy and vision, ensuring that the product meets both business goals and user needs. We also integrate into their project management tool and maintain continuous communication with daily design critiques on Figma, allowing for real-time feedback and adjustments.
IMPACT
By partnering with B’More Designful, SplitEV gained the design expertise necessary to ensure the success of their go-live launch. Our dedicated team worked closely with SplitEV’s developers and leadership, consistently aligning on strategy and vision, which allowed for rapid iterations and the refinement of key product components. The design support for the mobile app, web app, and website was a;sp tailored to SplitEV’s evolving needs, enabling SplitEV to launch a polished MVP with a cohesive, user-friendly experience across all platforms.
WHY THIS PACKAGE WORKS
The Embedded UX Team bundle was the perfect fit for SplitEV at a pivotal moment in their seed-stage journey. With high design demands and a tight launch timeline, we embedded directly into their team—aligning closely with developers and leadership to accelerate product readiness. Through daily critiques, real-time feedback, and integration into their project management system, we designed an MVP that not only positioned SplitEV for a successful launch but also played a key role in securing investor confidence during their seed round.
ABOUT THE FOUNDER
Abi Odugbesan is a multidisciplinary entrepreneur and strategist with a background spanning EV charging, healthcare, and digital media. As the founder of SplitEV, Abi is focused on transforming the electric vehicle charging experience and driving sustainable infrastructure. He also leads Ilera, a healthtech initiative improving access to care across Africa and the MENA regions. With prior roles in global strategy, implementation, and media at companies like Immedis, Food Network, and Johnson & Johnson, Abi brings a uniquely well-rounded perspective to every venture he builds.