Props—a gamified app that promotes community through play
CLIENT
Props
TIMELINE
2024
PLAN
Fractional Design Partner
Bootstrapping
Consumer Social
Maryland New Venture Accelerator @bwtech
BACKGROUND
Props is a gamified community-building and reward platform for social groups, charities, and businesses. It aims to incentivize users to join communities and win “props” by participating in their events, like volunteering or participating in trivia at a local bar.
At the time of collaboration, Props was a pre-launch startup preparing to apply to an accelerator program. For a strong application, Props needed a high-performing landing page that effectively marketed their app and aligned with their brand identity. However, they lacked the internal resources for ongoing design improvements and strategic UX decisions. As a result, B’More Designful joined Props as a design partner. In under 3 days, B’More Designful delivered a landing page to help Props achieve a crucial deadline.
SOLUTION
To streamline their design workflow, Props opted for the Core Fractional Package, gaining a dedicated design partner and a structured, founder-friendly process. We kicked off with a rapid onboarding sprint, aligning on brand goals and marketing priorities. The client controlled the roadmap, prioritizing high-impact features like including a marketing video and MailChimp waitlist integration. After fine-tuning the animations, CTA links, and embedded media, the website was live.
IMPACT
Weeks later, the landing page helped Props articulate their vision and business impact, leading to acceptance into bwtech@UMBC NEW VENTURE Program, a key milestone in their growth journey.
WHY THIS PACKAGE WORKS
The Core Fractional Package empowered Props with a converting website, a scalable design process and frictionless execution—all without hiring a full-time designer. Our work with Props shows how a founder-friendly approach gives businesses full control over their design roadmap while maintaining a high-impact user experience.
ABOUT THE FOUNDER
Co-Founder of Props
Logan Cundiff is co-founder of Props, software engineer, product manager, and Venture for America Fellow. He is also current member of the Maryland New Venture @bwTech program. Props's mission is to help social groups, charities, and businesses build stronger communities by rewarding real-world participation with gamified incentives.
